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ROAS Calculator

Calculate Return on Ad Spend (ROAS) and evaluate campaign profitability.

Campaign Ad Spend & Revenue

Total Paid Ad Spend ($)$1,500
Total Attributed Revenue ($)$6,500
RETURN ON AD SPEND (ROAS)⭐ High Profitability
433%(4.33x Revenue Multiplier)
Net Ad Profit$5,000
Revenue / $1 Spent$4.33

📖 Step-by-Step Instructions

  1. 1Enter your Total Campaign Revenue generated from advertisements.
  2. 2Enter your Total Advertising Spend across your paid ad channels.
  3. 3The calculator automatically computes Return on Ad Spend (ROAS %) and Revenue Multiplier (X).
  4. 4Compare your ROAS against your gross margins to ensure true bottom-line profitability.

Frequently Asked Questions

What is a good marketing ROAS ratio?

A 4:1 ROAS ($4 revenue for every $1 spent) is generally considered a strong healthy benchmark for paid media.

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