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Customer Acquisition Cost (CAC) Calculator

Measure total cost to acquire a single customer to evaluate unit economics.

Paid Ad Spend ($)

Sales & Marketing ($)

Tools & Agencies ($)

New Customers Acquired

Customer Lifetime Value (LTV in $)

CUSTOMER ACQUISITION COST (CAC)✓ Healthy SaaS Model

$50.00Average cost to acquire 1 new paying customer

LTV : CAC Ratio3.60x

Total Spend$7,000

📖 Step-by-Step Instructions

1Enter your Total Sales & Marketing Expenses (Ad spend, agency fees, sales salaries).
2Enter the total number of New Paying Customers Acquired during that time frame.
3The calculator instantly outputs your Customer Acquisition Cost (CAC).
4Use the benchmark comparison to evaluate your marketing efficiency and payback velocity.

How is CAC calculated?▼

CAC = Total Sales and Marketing Expenses / Number of New Customers Acquired.

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